This virtual reality experience provides viewers with a glimpse inside one of the most secure sites in the Czech Republic - the Dukovany nuclear power plant. Through a 15-minute interactive movie, participants can soar above the nuclear reactor, learn about the responsibilities of nuclear engineers, and see how electricity is created, from a splitting atom to the power that fuels thousands of homes in the Moravia district.
The virtual reality tour is designed to educate viewers of all ages in a fun way and includes hand-tracking and interactive elements.
My role: Idea, creative direction, scriptwriting, casting, voice over direction, copywriting
Directoror of Photography: Daniel Kupr
360° video: Jan Cermak
Project Manager: Martin Gregor
Produced by: Brainz Immersive
Publishing platform: Oculus TV
As part of the experience, we introduced users to a unique guide - a female android employed at the facility with a high IQ of 9000, a love for four-dimensional chess, and a fascination with all things human. The android guide allowed viewers to choose their own topics of interest, test their knowledge through a quiz game, and learn about the magic of nuclear fission through playing with a holographic 3D model of a nuclear reactor.
I'm thrilled that our experience has won the first prize for Best Digital Marketing awarded by the Czech PR Association!
This was our second time working with the client on a nuclear power plant tour. The first tour, shot in Temelín, focused on providing a straightforward explanation of the facility's daily operations. For the second tour, we had earned the client's trust and had a better understanding of our target audience, so we took a more lighthearted approach. I had the pleasure of creating the character of a quirky android who is a mastermind physicist, capable of conjuring up interactive holograms and who admires peculiar human inventions like ballpoint pens and cat water fountains.
One of the most challenging aspects of the production was shooting in highly secured areas with potential radioactive exposure. It required meticulous preparation, obtaining numerous permissions, certificates, and clearances, and we only had just one opportunity to capture the final shots and document a very rare phenomenon that occurs only time a year, the Cherenkov radiation.