As the narrative lead for an immersive experience, I crafted a thought-provoking journey that invites viewers to step into the shoes of a newly-hired colleague who faces the challenge of not speaking the same language as their teammates. Our project aims to harness the power of embodiment to facilitate dialogue and promote understanding about the obstacles international colleagues often encounter in the workplace.
By featuring anthropomorphic animal characters, light-hearted humour, and a relatable setting, our experience fosters empathy without being patronizing. Our ultimate goal is to create a more welcoming corporate environment where everyone feels valued and included.
My role: Idea & concept, developing the characters, writing the script, casting
Client: VMLY&R
Art Direction: Longiy Phi Trieu
Produced by: Brainz Immersive
Making Of
I used a FigJam board to create and describe the characters to other teams.
Oh yeah, I even drafted a storyboard.
Character sketches from the amazing Long Phi Trieu.
Yes, it's a low-almost-non-existent-budget production, but we still have a lot of fun doing it!